SUSTAINABILITY
REGENERATION
PURPOSE
IMPACT
Which buzz word is it going to be next?
Does it really matter?.
What does matter – in our private and work worlds – is that we are mindful of the impact of our actions on others. That we leave the world better than we found it.
It’s as simple as that.
The problem is that we often forget what’s important. We are masters at making lists of things to do but novices at remembering why we are doing them.
Brand and corporate strategy are like that. We put a lot of words onto paper and create order through numbers and then mindlessly start ticking them off. There’s no glue that holds them together. No north star. No deep connection with our heads and hearts.
No stickiness.
It’s why sustainability efforts tend to fail. They become a mere tick box exercise, completely disconnected from a brands DNA.
The world is tired of green washing but it’s more tired of inauthenticity. So why not be authentically good. Let’s go back to the good old values of thinking of others and not just yourself, of leaving things better than you found them.
Let’s embed better business principles into your DNA so that debating right or wrong is never an option.
In fact, let’s take it a step further and use it to libertate healthy growth that keeps your shareholders smiling, your work force engaged and our planet healthy for many, many more generations.
It starts with a big idea
A "central organising thought" that glues together all your activities, past and present, future and beyond.
It is your reason for being, your north star, your guiding light, your "why".
It’s the divide between right and wrong. Yes and no. Good or bad.
It transforms every ordinary act into an act of intent.
And the greater the intent, the greater the impact.
Be intentional. Be impactful.
Let’s us show you how.
Marty McFly helps you develop visionary strategies that keep you relevant today, tomorrow and beyond. We seamlessly align all activities, across all business units - including ESG objectives - to drive maximum impact and business success.
We take you through a comprehensive strategic planning process, consisting of four modules: Discover, Plan, Act and Govern. Each phase consists of various sub-modules that provide the frameworks for comprehensive strategic discussions as well as liberating creative thought to step change performance, ensuring that companies are future fit.
Future success means understanding the past, liberating the current and conquering the future. Our four modules take you through a journey that does exactly that. Although the framework is designed as an aligned and holistic planning process, each module, and its sub-modules, can operate as standalone strategic tools feeding into existing business strategies and processes.