Privacy Policy

1. Introduction

Welcome to Marty McFly. This Privacy Policy explains how we collect, use, and protect your personal information when you visit or interact with our website, www.marty-mcfly.com (the “Site”).

We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Personal Information We Collect

When you visit our Site, we may automatically collect certain technical information about your device and browsing behaviour, including:

  • IP address

  • Browser type and version

  • Device type

  • Operating system

  • Time zone

  • Pages viewed

  • Time spent on pages

  • Referring websites or search terms

We use technologies such as cookies, log files, and similar tracking tools to collect this information.

If you contact us through our forms or by email, we may collect:

  • Your name

  • Company or organisation name

  • Email address

  • Phone number (optional)

  • Message details

This information is referred to as “Personal Data.”

3. How We Use Your Personal Data

We use your personal data to:

  • Respond to enquiries, messages, or service requests.

  • Deliver and improve our services.

  • Manage and enhance the performance, functionality, and security of our website.

  • Communicate with clients and collaborators.

  • Detect and prevent fraudulent activity or security threats.

  • Comply with legal and regulatory obligations.

We only process your personal data where we have a lawful basis to do so, including consent, contractual necessity, legitimate interests, or legal obligation.

4. Sharing Your Personal Data

We do not sell, rent, or trade your personal data.

We may share your information with trusted third-party service providers who assist in operating our website and business, such as:

  • Website hosting and infrastructure providers

  • Analytics providers (e.g., Google Analytics)

  • Communication and security service providers

These providers are required to process your data securely and in compliance with UK data protection laws.

We may also disclose information where required to comply with legal obligations or to protect our legal rights.

5. Cookies & Tracking Technologies

We use cookies to improve your browsing experience and understand how visitors interact with our website.

You may manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain features of the Site.

For more information about cookies, visit www.allaboutcookies.org.

6. Your Rights Under UK GDPR

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you.

  • Request correction of inaccurate or incomplete data.

  • Request erasure of your personal data.

  • Request restriction of processing.

  • Object to processing.

  • Request transfer of your data (data portability).

  • Lodge a complaint with the Information Commissioner’s Office (ICO).

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal obligations.

When personal data is no longer required, it will be securely deleted or anonymised.

8. Do Not Track

Our website does not currently respond to “Do Not Track” browser signals.

9. Updates to This Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. The most current version will always be published on this page with the updated effective date.

10. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us via our Contact page.