We take you through a comprehensive strategic planning process, consisting of four modules: Discover, Plan, Act and Govern.
Each module consists of various tools that provide the framework for comprehensive strategic discussions and the liberation of creative thought.
You can either follow the entire process or tap into the tools that are most relevant to your most pressing challenges.
our modules unlock strategieS that align all activities across your brand
DISCOVER
The DISCOVER module allows you to understand the forces of change that are currently impacting your organisation, or could impact it in the future. We identify significant trends that you need to embrace to stay relevant as well as disruptors that could significantly impact your organisation in the future, for good or bad. This phase also includes a competitor analysis, understanding key intrinsic and extrinsic drivers, and how competitors are positioned relative to each other, including their unique points of difference, and gaps that in the market that provide opportunity for growth.
Tools
Forces of change
Needs audit
Competitor audit
Sustainability audit
Qual and quant research
PLAN
The PLAN module identifies your key profit, people and planet strategic levers, all stemming from a central purpose embedded into the DNA of your organisation, directing all activities and initiatives. We use various tools to identify your Customer Value Proposition, Employee Value Proposition and Environment Value Proposition.
Tools
Purpose Positioning
Strategy-on-a-page
ACT
The ACT module identifies the key tactics that are necessary to deliver your people, planet and profit strategic initiatives. This is where you get your hands dirty and get real about what needs to be done to a achieve your strategic objectives. Included in this phase are new market, customer and consumer opportunities, new product opportunities, first principle innovation, leadership and cultural transformation, and sustainability initiatives.
Tools
Tactic ideation
First principle innovation
GOVERN
The GOVERN module is about setting clear KPI’s, being transparent about them and holding yourself accountable for their delivery. Achievement of financial ambitions will never come at the expense of people and planet objectives. A truly purposeful business, intent on having a positive impact on the world, will measure its success in a broader and more holistic manner than has been done in the past, with people and planet objectives considered equally important to profit objectives. During this module we differentiate between legislative requirements, customer expectations and business opportunities to drive a unique point of difference.
Tools
KPI governance
01
Forces of change
Forces of change come from every aspect of society. Some disrupt, others are trends, and some are just noise: Economic, Political, Social, Technological and Environmental.
02
NEEDS audit
What needs do your customers need solved?
03
competitor audit
Who are your competitors and how are they positioned?
04
sustainability audit
What sustainability initiatives are currently in your portfolio and are they aligned with your purpose?
05
consumer research
Qualitative and quantitative research studies, including ethnographic studies.
06
purpose positioning
A North Star that aligns all activities in a meaningful and relevant manner
07
strategy-on-a-page
WHAT do you want to achieve, WHY do you want to achieve it and HOW are you going to achieve it?
08
ideation
Tactics that will deliver the strategy
09
Regenerative innovation
Reinvention from first principles
10
KPI Governance
Setting and tracking KPI's